Publisher's Representative
Division
HISTORY:
In 1989 PRI Communications Inc. established a Publisher’s Representative Division to help consumer, trade and association publishers increase their advertising sales revenue and share of market.
Our firm has more than a century of cumulative publishing and advertising sales experience. We are positioned to serve as your advertising sales office or as a categorical extension to your existing sales staff. We have helped publishers, both big and small, consistently exceed their sales revenue goals.
PRI’s sales staff has the knowledge, talent, and expertise to significantly increase advertising sales. They make the personal sales calls you require, establish client relationships, probe client needs and most importantly close the sale. We are a professional advertising sales organization and not a telemarketing operation.
We take pride in maintaining long-term business relationships with our advertisers and Publishers.  It is all about commitment and going the extra mile every day for our Publishers to meet their sales goals. 
HISTORY:
In 1989 PRI Communications Inc. established a Publisher’s Representative Division to help consumer, trade and association publishers increase their advertising sales revenue and share of market.
Our firm has more than a century of cumulative publishing and advertising sales experience. We are positioned to serve as your advertising sales office or as a categorical extension to your existing sales staff. We have helped publishers, both big and small, consistently exceed their sales revenue goals.
PRI’s sales staff has the knowledge, talent, and expertise to significantly increase advertising sales. They make the personal sales calls you require, establish client relationships, probe client needs and most importantly close the sale. We are a professional advertising sales organization and not a telemarketing operation.
We take pride in maintaining long-term business relationships with our advertisers and Publishers.  It is all about commitment and going the extra mile every day for our Publishers to meet their sales goals. 
HISTORY:
In 1989 PRI Communications Inc. established a Publisher’s Representative Division to help consumer, trade and association publishers increase their advertising sales revenue and share of market.
Our firm has more than a century of cumulative publishing and advertising sales experience. We are positioned to serve as your advertising sales office or as a categorical extension to your existing sales staff. We have helped publishers, both big and small, consistently exceed their sales revenue goals.
PRI’s sales staff has the knowledge, talent, and expertise to significantly increase advertising sales. They make the personal sales calls you require, establish client relationships, probe client needs and most importantly close the sale. We are a professional advertising sales organization and not a telemarketing operation.
We take pride in maintaining long-term business relationships with our advertisers and Publishers.  It is all about commitment and going the extra mile every day for our Publishers to meet their sales goals. 

History


In 1989 PRI Communications Inc. established a Publisher’s Representative Division to help consumer, trade and association publishers increase their advertising sales revenue and share of market. Our firm has more than a century of cumulative publishing and advertising sales experience. We are positioned to serve as your advertising sales office or as a categorical extension to your existing sales staff. We have helped publishers, both big and small, consistently exceed their sales revenue goals. PRI’s sales staff has the knowledge, talent, and expertise to significantly increase advertising sales. They make the personal sales calls you require, establish client relationships, probe client needs and most importantly close the sale. We are a professional advertising sales organization and not a telemarketing operation. We take pride in maintaining long-term business relationships with our advertisers and Publishers.  It is all about commitment and going the extra mile every day for our Publishers to meet their sales goals.



Sales Strategy

Every publisher receives a thorough review of their business inclusive of the magazine, website and e-marketing programs. PRI implements the following steps on behalf of the Publisher:CONDUCT A PRELIMINARY MARKET ANALYSISIDENTIFY PRIORITY ADVERTISERS IN THE MARKETRESEARCH CURRENT & PAST ADVERTISING CLIENTS CUSTOMIZE A SALES STRATEGY WITH THE PUBLISHERARRANGE FACE-TO-FACE MEETINGS WITH CLIENT & AD AGENCYDETERMINE THE “SWEET SPOT”  TO GENERATE BUSINESS FOR CLIENTDEVELOP A COMPREHENSIVE MEDIA PROPOSAL/ACTION PLANCLOSE THE SALEINITITATE SUBSCRIBTIONS TO ALL COMPETITIVE PUBLICATIONSPROVIDE SALES REPORTS AND COMMUNICATE WITH PUBLISHERWhen your magazine or website is represented by PRI Communications, you can feel confident in our professionalism. We understand that face to face communications with the advertiser and advertising agency is imperative. It is the only way to cut through the clutter of the media landscape and beat the competition. This philosophy of being in front of the customer has been our mantra from the beginning.We have been representing Publishers during the good times and the most challenging times. Whatever you require in sales support, our vast experience in using the latest and most effective selling tools will provide the most dependable revenue source you’ve ever had from your media representation. Simply, if you want more advertising revenue, call us today.Jeffrey Posner, Executive Vice PresidentPRI Communications, Inc.Publisher’s Representative Division100 North Centre Avenue – Suite 501Rockville Centre, NY 11570Tel: 516-594-2820 x11Every publisher receives a thorough review of their business inclusive of the magazine, website and e-marketing programs. PRI implements the following steps on behalf of the Publisher:CONDUCT A PRELIMINARY MARKET ANALYSISIDENTIFY PRIORITY ADVERTISERS IN THE MARKETRESEARCH CURRENT & PAST ADVERTISING CLIENTS CUSTOMIZE A SALES STRATEGY WITH THE PUBLISHERARRANGE FACE-TO-FACE MEETINGS WITH CLIENT & AD AGENCYDETERMINE THE “SWEET SPOT”  TO GENERATE BUSINESS FOR CLIENTDEVELOP A COMPREHENSIVE MEDIA PROPOSAL/ACTION PLANCLOSE THE SALEINITITATE SUBSCRIBTIONS TO ALL COMPETITIVE PUBLICATIONSPROVIDE SALES REPORTS AND COMMUNICATE WITH PUBLISHERWhen your magazine or website is represented by PRI Communications, you can feel confident in our professionalism. We understand that face to face communications with the advertiser and advertising agency is imperative. It is the only way to cut through the clutter of the media landscape and beat the competition. This philosophy of being in front of the customer has been our mantra from the beginning.We have been representing Publishers during the good times and the most challenging times. Whatever you require in sales support, our vast experience in using the latest and most effective selling tools will provide the most dependable revenue source you’ve ever had from your media representation. Simply, if you want more advertising revenue, call us today.Jeffrey Posner, Executive Vice PresidentPRI Communications, Inc.Publisher’s Representative Division100 North Centre Avenue – Suite 501Rockville Centre, NY 11570Tel: 516-594-2820 x11Every publisher receives a thorough review of their business inclusive of the magazine, website and e-marketing programs. PRI implements the following steps on behalf of the Publisher:CONDUCT A PRELIMINARY MARKET ANALYSISIDENTIFY PRIORITY ADVERTISERS IN THE MARKETRESEARCH CURRENT & PAST ADVERTISING CLIENTS CUSTOMIZE A SALES STRATEGY WITH THE PUBLISHERARRANGE FACE-TO-FACE MEETINGS WITH CLIENT & AD AGENCYDETERMINE THE “SWEET SPOT”  TO GENERATE BUSINESS FOR CLIENTDEVELOP A COMPREHENSIVE MEDIA PROPOSAL/ACTION PLANCLOSE THE SALEINITITATE SUBSCRIBTIONS TO ALL COMPETITIVE PUBLICATIONSPROVIDE SALES REPORTS AND COMMUNICATE WITH PUBLISHERWhen your magazine or website is represented by PRI Communications, you can feel confident in our professionalism. We understand that face to face communications with the advertiser and advertising agency is imperative. It is the only way to cut through the clutter of the media landscape and beat the competition. This philosophy of being in front of the customer has been our mantra from the beginning.We have been representing Publishers during the good times and the most challenging times. Whatever you require in sales support, our vast experience in using the latest and most effective selling tools will provide the most dependable revenue source you’ve ever had from your media representation. Simply, if you want more advertising revenue, call us today.Jeffrey Posner, Executive Vice PresidentPRI Communications, Inc.Publisher’s Representative Division100 North Centre Avenue – Suite 501Rockville Centre, NY 11570Tel: 516-594-2820 x11
Every publisher receives a thorough review of their business inclusive of the magazine, website and e-marketing programs. PRI implements the following steps on behalf of the Publisher:

CONDUCT A PRELIMINARY MARKET ANALYSIS
IDENTIFY PRIORITY ADVERTISERS IN THE MARKET
RESEARCH CURRENT & PAST ADVERTISING CLIENTS 
CUSTOMIZE A SALES STRATEGY WITH THE PUBLISHER
ARRANGE FACE-TO-FACE MEETINGS WITH CLIENT & AD AGENCY
DETERMINE THE “SWEET SPOT”  TO GENERATE BUSINESS FOR CLIENT
DEVELOP A COMPREHENSIVE MEDIA PROPOSAL/ACTION PLAN
CLOSE THE SALE
INITITATE SUBSCRIBTIONS TO ALL COMPETITIVE PUBLICATIONS
PROVIDE SALES REPORTS AND COMMUNICATE WITH PUBLISHER

When your magazine or website is represented by PRI Communications, you can feel confident in our professionalism. We understand that face to face communications with the advertiser and advertising agency is imperative. It is the only way to cut through the clutter of the media landscape and beat the competition. This philosophy of being in front of the customer has been our mantra from the beginning.
We have been representing Publishers during the good times and the most challenging times. Whatever you require in sales support, our vast experience in using the latest and most effective selling tools will provide the most dependable revenue source you’ve ever had from your media representation. Simply, if you want more advertising revenue, call us today.
Jeffrey Posner, Executive Vice President
PRI Communications, Inc.
Publisher’s Representative Division
100 North Centre Avenue – Suite 501
Rockville Centre, NY 11570
Tel: 516-594-2820 x11

Sales Strategy


Every publisher receives a thorough review of their business inclusive of the magazine, website and e-marketing programs. PRI implements the following steps on behalf of the Publisher:


  • CONDUCT A PRELIMINARY MARKET ANALYSIS
  • IDENTIFY PRIORITY ADVERTISERS IN THE MARKET
  • RESEARCH CURRENT & PAST ADVERTISING CLIENTS 
  • CUSTOMIZE A SALES STRATEGY WITH THE PUBLISHER
  • ARRANGE FACE-TO-FACE MEETINGS WITH CLIENT & AD AGENCY
  • DETERMINE THE “SWEET SPOT”  TO GENERATE BUSINESS FOR CLIENT
  • DEVELOP A COMPREHENSIVE MEDIA PROPOSAL/ACTION PLAN
  • CLOSE THE SALE
  • INITIATE SUBSCRIPTIONS TO ALL COMPETITIVE PUBLICATIONS
  • PROVIDE SALES REPORTS AND COMMUNICATE WITH PUBLISHER


When your magazine or website is represented by PRI Communications, you can feel confident in our professionalism. We understand that face to face communications with the advertiser and advertising agency is imperative. It is the only way to cut through the clutter of the media landscape and beat the competition. This philosophy of being in front of the customer has been our mantra from the beginning.


We have been representing Publishers during the good times and the most challenging times. Whatever you require in sales support, our vast experience in using the latest and most effective selling tools will provide the most dependable revenue source you’ve ever had from your media representation. Simply, if you want more advertising revenue, call us today.


Angelo Puleo, President

PRI Communications, Inc.

Publisher’s Representative Division

100 North Centre Avenue – Suite 501

Rockville Centre, NY 11570

Tel: 516-594-2820 x12